Jordan's - Helping Wildlife to Flourish.

Jordans’ nature-friendly oats are something special. They are grown by Conservation Grade farmers around Britain who are paid a premium to create nature-friendly habitats on 10% of their farmed land. 


So eating their products means you are helping bees, birds, butterflies and other species flourish in our countryside.


The Jordans range includes Muesli, Country Crisp, Crunchy Oats, Porridge and Cereal Bars and is available from leading supermarkets and independents nationwide.

 Jordans also has its own Nature Reserve at Pensthorpe in Norfolk which is taking part in high profile projects to bring back the rare European Crane and safeguard British natives such as the red squirrel.

  Bill Jordan introduced the first cereal bar, Original Crunchy in 1981. He is a pioneer of the whole food movement in the UK, is and always has been passionate about creating the highest quality natural food possible. After seeing the benefits of eating whole foods while travelling through California as a drummer in a band during the 1960s, Bill was determined to bring the idea of eating wholesome, natural foods to the UK. For more about Jordan’s good work go www.jordanscereals.co.uk. Jordan's Cereals are available from all leading Supermarkets and good Health Shops.